Ottimo, the Delhi-based design studio, recently launched its latest collections at India Design ID 2019. The country’s top luxury design week was held in Delhi from February 12 to the 15, 2019. The event brought the best in the world of design, architecture and interiors on one platform.
We speak to Ashok Basoya, Founder of Ottimo, about upcoming design trends and what the studio has to offer to its Indian clientele.
Q. What are the top design trends for 2019?
We believe sustainable and eco-friendly materials are the next big thing. We expect to furniture and accessories in natural and hybrid material. Re-engineered wood, terrazzo, natural marble and stone and mix fabrics are also in this season.
The year will see designers experiment with seemingly incongruous materials in the search for novelty and sustainability. The results would be unique! One may use cement with bamboo, wood with reengineered plastic, carbon accessories and so on.
Q. How important is it for designs to be sustainable today?
Design has to move away from being wasteful to being relevant.
If we want to continue living in a world that can support us, we have to focus on sustainable and eco-friendly designs. The use of natural material, re-engineered wood, faux leather and water based paints is vital to our well being. We use only water-based paints for our brands Gorlini and Momenti. For Lualdi, Aster and Cipriani, we source only certified, sustainable raw materials. We also use alternative energy sources such as solar power for electrical purposes.
Q. How experimental are Indian clients?
Indian clients are an interesting mix. They are well travelled and well informed regarding the latest trends and products. While they are not radically experimentative, they are open to experimenting within their personal spaces. They are also increasingly confident about their choices and willing to go against the current trends. So, while the rest of the world may be focusing on modern furniture with clean lines, we have clients who are choosing neoclassical designs. Many clients like to mix up the modern with old famiy heirlooms or give old pieces a new life by refurbishing them or using them in a new avatar.
Q. Tell us about the collections showcased by Ottimo at India Design ID 2019.
We showcased Cipriani Homood’s dark, stylish and uber luxe Eclipse dining collection. Seeped in chocolate hues, velvet lacquered wood, pure carrara marble and baby soft leather, Eclipse is an invitation to indulge your palate and senses. Also on display was the Sesto Senso collection with its pure metal trims and sublime veneer.
Aster Cucine displays were high-end luxury glam kitchens, which are timeless signifiers of elegance, extravagance and bespoke craftsmanship. For Gorlini, we showcased beautiful high arch windows that are a blend of the old and the new. For Lualdi, we had the beautiful Japanese inspired Koan door with wood battens and the inimitable L7 with a golden mesh. And, then there was Momenti Casa with its panelled floor paper and modern wall paper collections.
Q. Tell us a little about Ottimo.
Launched in 2016, Ottimo is a Delhi-based premium design studio. It curates the best of Italian interiors for Indian consumers. It is an experience centre that offers design-led and customised solutions to its customers, Ottimo is the perfect gateway to an Italian lifestyle. A multi brand space, it houses luxury and premium brands like Cipriani, Aster Cucine, Lualdi Porte, Momenti and Gorlini amongst others.
Q. What are your design principles?
Functionality, aesthetics and quality are the pillars of our design. Added to that often, is an element of surprise that delights the viewer’s senses, such as the Blue Moon Bar Cabinet with its engraved doors and velvet finish or the L7 door with its goldern mesh or the art surprise on sofas. The brands housed under Ottimo inhabit the luxury and premium space and offer an unparalleled value and lifestyle to our clients. Painstaking attention to details, skilled craftsmenship and superior raw material define our collection. Achieving the holy grail of functionality and aesthetics and capturing them in the finest material is the essence of our design sensibility.
Q. So, what according to you is ‘good’ design?
Good design is a design that serves its purpose, is aesthetically pleasing and provides joy. As a designer, in our search for being different, we often forget that the soul of any good product lies in the value it brings to the user. And there in lies the purpose of a designer. With due attention, a designer can exert a significant, positive impact in the life of the clients. From making a kitchen work-friendly, designing smart solutions for small spaces, creating comfortable sofas or choosing doors that expand a space, designers can create layers and solutions. These make life easier, comfortable and joyous.
Prateek Infra Group
Photo credit: Ottimo
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